Who Actually Owns Fenty? (It's Not Roc Nation)

Mudder Fracas SOLOPOD

We're happy to share another episode of Mudder Fracas, a podcast we're proud to support as an official partner.

In this solo episode, Yaw Asamani unpacks the reported changes around Fenty Beauty's ownership. Rather than focusing on the headlines, he looks back at the original 2017 deal between Rihanna and LVMH, who owns what today, and why the next move could reshape one of the world's biggest creator-led brands.

A few topics from the episode

• The original structure of the Rihanna–LVMH partnership
• Why reports about Fenty Beauty's ownership are often misleading
• The potential role of Jay-Z's Marcy Venture Partners
• What a Rihanna-led ownership structure could mean for the brand
• Lessons from one of the most successful creator-business partnerships

Watch on YouTube

About Mudder Fracas

Mudder Fracas explores the people, ideas, and technology shaping the future of the creative industries. As a podcast partner, we're excited to help bring these conversations to more founders, builders, and creators.

Enjoy the episode. More conversations are on the way.